Diesel simply known as DIESEL is an Italian based designer clothing company which produces unusual yet often innovative apparel for men and women. Diesel was founded by Renzo Rosso and his former boss way back in 1978. DIESEL's milestone was 1996 and the opening its first flagship store on New York City. Now the brand is in a class unto itself.  It's new designs summing up what it is to be young, successful and glamorous, styled together with larger temples and sporty looks. All Diesel Sunglasses are 100% UVA/UVB protected. All Diesel Sunglasses come with a Diesel Case and cleaning cloth.