HUGO BOSS is represented in the fashion market by the BOSS and HUGO brands. The BOSS Selection menswear collection is the premium tier of the BOSS brand world, excelling with its design competence of the BOSS brand. Only the best materials and the finest workmanship is used for every product. The person wearing this label appreciates the flawless look that expresses his or her personality and the high standards of quality. HUGO is unconventional and progressive - a fashion statement defined by attitude not age.