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St Tropez launches Aromaguard

Regarded by many as the leading tanning brand, St Tropez is set to revolutionise the tanning world again with the launch of its new range this week. St Tropez has built its reputation on providing the highest quality tanning products to achieve one of the best fake tans around. Whether you prefer the more subtle glow of the 'no tan-tan', or a more deep, bronzed colour, you will be guaranteed a gorgeous colour without a streak in sight. 

But the latest products are set to further elevate the range, thanks to its new Aromaguard fragrance technology, which effectively removes the biggest complaint about any self-tanner - the smell. The main active ingredient in all self-tanning products is DHA, this reacts with the proteins on the outer surface of the skin, which in turn causes the bronzing effect and produces the distinctive 'wet biscuit' smell that until now was the price you paid for a beautiful glow. Understanding the nature of this smell, the people at St Tropez have developed the cutting edge fragrance technology in Aromaguard to virtually eliminate this smell and allow a counteracting fragrance to be added.

Article from www.dailymail.co.uk  

 

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